On the second part of the project we had to come up with a future based on a 4 axis graph. Based on that, we decided to go for a world with "high tech" and "sustainability", where people were over worked and had no time for cooking, for which we had to create a product. That product came to be "One Drop Chef", a multi purpose superfood enhancer that would add nutrition, colour, and a brand flavour, however it would highly chemical.
Male - 40 years
Do you often check the ingredients of the products you buy?
Yes he checks ingredients, taking in consideration the value of nutrition and because of wanting to lose weight.
Would you be interested in the concept of injecting concentrated flavour into your food?
He would be interested in the product if it were to be certified and if a lot of people were consuming the product.
Male- 56
Do you often check the ingredients of the products you buy?
He doesn't check the ingredients.
Would you be interested in the concept of injecting concentrated flavour into your food?
He would love have the product.
Male-?
Do you often check the ingredients of the products you buy?
He checks the ingredients
Would you be interested in the concept of injecting concentrated flavour into your food?
He said that it would depend on the flavour and if it were to be worth it for him.
Would you pay for the convenience at the cost of not understanding what your eating?
In a situation were he might be in a hurry he would probably just take the product for quickness.
Female-?
Do you often check the ingredients of the products you buy?
She never thought of checking the ingredients of things that she consumes.
Would you be interested in the concept of injecting concentrated flavour into your food?
She would never buy it.
Would you pay for the convenience at the cost of not understanding what your eating?
She would trust it if it were to be official.
Female-?
Do you often check the ingredients of the products you buy?
She never looks at the ingredients, but she tries.
Would you be interested in the concept of injecting concentrated flavour into your food?
No, but it depends on wether she s sure if it is healthy.
Would you pay for the convenience at the cost of not understanding what your eating?
No,but she agrees that we do buy things all the time for their convenience.
Male-?
Do you often check the ingredients of the products you buy?
"Hell no" - he says.
Would you be interested in the concept of injecting concentrated flavour into your food?
"Yeh, why not?"
Would you pay for the convenience at the cost of not understanding what your eating?
He says yes - "Just don't think too much about it".
Female-?
Do you often check the ingredients of the products you buy?
She checks sometimes when she has her glasses which are really tiny.
Would you pay for the convenience at the cost of not understanding what your eating?
No, because she would like to know what is in it. Due to the fact that some ingredients have secondary effects.
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